THE KEY TO BETTER TARGETING IN B2B

A well-defined B2B customer persona enables you to connect with the right decision-makers.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real data and ma

Business services are the foundation of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.The Role of Services in Business OperationsBusiness services refer to specialized tasks offered by individuals or firms to help other companies run smo